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How to Build an Ice Hotel
In the tiny arctic village of Jukkasjärvi, Sweden, dusk lasts most of the day at this time of year. Against the dramatic and ever-evolving pink and purple sky sits a structure that looks like a cross between a sleek nightclub and an igloo from outer space: Lapland’s storied IceHotel, the world’s largest and longest-running luxury hotel made entirely of frozen water.
The basic idea behind this is get money for free as long as you promise to be nice.
Nice approach. Interesting concept.
Look at little Mr Ben’s head poking up there.
Uncle Ben’s - Explore a whole new world this lunchtime
Advertising Agency : Abbott Mead Vickers BBDO, London, United Kingdom
